Exapt & Lumos: 3D animation for vivid visualization of complex processes
In the world of computer-aided manufacturing, communicating technical advantages can quickly become abstract. For EXAPT Systemtechnik, we have created a series of animated films that do exactly the opposite: they make complex software functions tangible, understandable and visually impressive.
The challenge
EXAPT Systemtechnik, a pioneer in the CAM sector since 1967, needed a visual language to communicate the special advantages of its software solutions in a convincing way - in particular:
- Intelligent tool management
- Closed information loops
- Efficient change programming
The focus was on visualizing technical processes in such a way that they are immediately understandable for both experts and decision-makers without in-depth technical knowledge.
Our solution
We have developed a holistic visual approach that shows the abstract software functions in a concrete, realistic context:
1. virtual production hall
As the digital centerpiece, we have developed a detailed virtual production hall that serves as the visual basis for all animations. This digital environment:
- Depicts all the essential principles of a real production hall
- Allows a wide variety of manufacturing processes to be visualized
- Creates a recognizable visual framework for the entire film series
As the digital centerpiece, we have developed a detailed virtual production hall that serves as the visual basis for all animations. This digital environment:
- Depicts all the essential principles of a real production hall
- Allows a wide variety of manufacturing processes to be visualized
- Creates a recognizable visual framework for the entire film series
2. strong conceptual storyboards
In order to translate complex technical processes into comprehensible visual narratives, we developed detailed storyboards. These formed the basis for animations that:
- Translating technical advantages into storylines
- Present the user journey through the software in an understandable way
- Demonstrating the concrete added value of EXAPT solutions in everyday production
In order to translate complex technical processes into comprehensible visual narratives, we developed detailed storyboards. These formed the basis for animations that:
- Translating technical advantages into storylines
- Present the user journey through the software in an understandable way
- Demonstrating the concrete added value of EXAPT solutions in everyday production
3. innovative interface visualization
The modern interface designs developed by our UX/UI team are a particular visual highlight:
- Clear, modern user interfaces visualize the software functionalities
- Realized in 3D glass optics, they float as holographic elements above the production hall
- They combine the digital with the physical level of production in an innovative way
The modern interface designs developed by our UX/UI team are a particular visual highlight:
- Clear, modern user interfaces visualize the software functionalities
- Realized in 3D glass optics, they float as holographic elements above the production hall
- They combine the digital with the physical level of production in an innovative way
4. vivid scenarios through animation
We have combined various 3D animation techniques to impressively illustrate the dynamics of the processes:
- Character animations show the human actors in the production process
- Detailed machine animations illustrate the production steps
- Dynamic particle animations visualize the data flow in the closed information cycle
We have combined various animation techniques to impressively illustrate the dynamics of the processes:
- Character animations show the human actors in the production process
- Detailed machine animations illustrate the production steps
- Dynamic particle effects visualize the data flow in the closed information loop
The result
The resulting animated films make the advantages of EXAPT software tangible and memorable. They show:
- How intelligent tool management optimizes the production process
- How closed information loops ensure efficiency and consistency
- How time and resources can be saved during change programming
By combining technical precision with visual power, the films reach both technicians and decision-makers and communicate the key messages in a way that will be remembered.
Are you interested?
If your complex processes, products or services also require a convincing visual representation - get in touch with us. We look forward to bringing your ideas to life.
Our portfolio includes:
Animation
If a picture is worth a thousand words - how good are animations? We bring movement to your projects. Whether creative commercials, explanatory motion graphics, optimized social media content or impressive 3D animations - we create moving images that inspire your customers and their target groups.
Product
Have you developed a stunning campaign for your client's new product launch and all that's missing are really crisp visuals? We render products photorealistically, super-detailed and based on sketches and samples long before they even exist.
Interactive Web
The digital world demands interactive experiences. We develop tailor-made web applications, browser-based games and UX-optimized configurators that enrich campaigns and captivate users - in combination with 3D, they become real fireworks in the user's browser.
Technical
When it comes to visualizing complex technical details in an understandable way, we are at your side. Our precise technical renderings make even sophisticated content accessible and help you to convince customers with clarity.
Architecture
Are you looking for ways to present architectural projects even more impressively? With our photorealistic visualizations, we give your designs depth and emotion. We help you to inspire customers with images that go far beyond traditional drawings.
VR & AR
Do you want to offer your customers immersive augmented and virtual reality experiences? We are your partner for augmented reality projects on platforms such as Oculus and Apple Vision Pro. Together we will expand your service portfolio and implement visionary ideas.
Powerful nettle: Commercial for Home Shopping Europe
Home Shopping Europe has been one of our closest partners for years - we have now produced visualizations of studio sets, content for the LED screens used in the broadcasts and a wide variety of visualizations for more than 30 different brands of the well-known teleshopping channel.
This story is about the natural cosmetics brand Ortie & Me, which we helped to create a trailer with stunning visuals that reflects the naturalness of the brand and prominently showcases its various ingredients - here's a brief highlight. You can watch the whole commercial at the end of the article.
3D visualization with visual power: natural cosmetics set in scene
Photorealistic visuals for a natural brand identity
Home Shopping Europe has been one of our closest partners for years - we have now produced visualizations of studio sets, content for the LED screens used in the broadcasts and a wide variety of 3D visualizations for more than 30 different brands of the well-known teleshopping channel.
In this case study, we present how the natural cosmetics brand Ortie & Me was helped to create a trailer with our powerful visuals that authentically conveys the naturalness of the brand and prominently showcases its various ingredients.
The creative process
At Lumos, we work at the interface between technical precision and creative visual language. For Ortie & Me this meant:
- Concept phase: Intensive examination of the brand DNA of Ortie & Me
- Visual development: Creation of a photorealistic look & feel that emphasizes the naturalness of the products
- 3D modeling: Detailed implementation of the product range and ingredients
- Animation: Dynamic movements that bring the effectiveness of natural cosmetics to life visually
- Compositing: Seamless integration of all elements to create a convincing overall picture
The result: nature in motion
The final commercial conveys the brand's core values through high-quality 3D visuals that are both informative and emotionally appealing. The stinging nettle as the main ingredient became the visual protagonist of a story that emphasizes naturalness and effectiveness in equal measure.
Why 3D visualization for your brand?
At Lumos, we create the visuals that bring your brand to life with lightning speed and high realism. 3D renderings are usually the cheapest option compared to film productions or photo shoots - and often the only way to realize visionary ideas.
Our portfolio includes:
Animation
If a picture is worth a thousand words - how good are animations? We bring movement to your projects. Whether creative commercials, explanatory motion graphics, optimized social media content or impressive 3D animations - we create moving images that inspire your customers and their target groups.
Product
Have you developed a stunning campaign for your client's new product launch and all that's missing are really crisp visuals? We render products photorealistically, super-detailed and based on sketches and samples long before they even exist.
Interactive Web
The digital world demands interactive experiences. We develop tailor-made web applications, browser-based games and UX-optimized configurators that enrich campaigns and captivate users - in combination with 3D, they become real fireworks in the user's browser.
Technical
When it comes to visualizing complex technical details in an understandable way, we are at your side. Our precise technical renderings make even sophisticated content accessible and help you to convince customers with clarity.
Architecture
Are you looking for ways to present architectural projects even more impressively? With our photorealistic visualizations, we give your designs depth and emotion. We help you to inspire customers with images that go far beyond traditional drawings.
VR & AR
Do you want to offer your customers immersive augmented and virtual reality experiences? We are your partner for augmented reality projects on platforms such as Oculus and Apple Vision Pro. Together we will expand your service portfolio and implement visionary ideas.
Fence idea × 1. FC Kaiserslautern: Professionals among themselves
Fence idea × 1. FC Kaiserslautern: Professionals among themselves
In the world of sport and craftsmanship, it's all about precision, teamwork and expertise. For our long-standing client Zaun-Idee, we created a commercial that humorously showcases precisely these parallels between professional footballers and fence construction experts - with the legendary 1. FC Kaiserslautern as the perfect partner.
The challenge
Zaun-Idee, a specialist in high-quality fencing systems and comprehensive fencing solutions, needed a commercial that:
- The partnership with 1. FC Kaiserslautern authentically presented
- The technical expertise of the Zaun-Idee fitters is on a par with the sporting skills of the FCK professionals.
- Creating a humorous approach to a technical service
- Creates an emotional connection to the target group
Our solution
We have developed a holistic concept that combines sports enthusiasm and craftsmanship in an entertaining way:
1. creative storytelling
As a conceptual centerpiece, we have developed a story in which FCK players and fence-idea fitters act as "professionals among themselves". The respective expertise of both sides is humorously staged, while a continuous narrative arc guides the viewer through the entire plot. The storytelling creates a bridge between the enthusiasm for soccer and the appreciation of precision craftsmanship.
2. professional production at Betzenberg
To maximize the authenticity and emotional connection, we took over the production management of the shoot at the legendary Fritz Walter Stadium. Working with the real FCK players on location lent the project a special credibility. The creative combination of original match situations with fence-building scenarios created an organic interplay between the two worlds, bringing the partnership to life. The shoot was realized by our good friends at mehl+wasser
3. legendary voice for maximum effect
A special highlight is the collaboration with Werner Hansch. The commentator legend lends the commercial an authentic soccer feeling with his unmistakable voice and ensures instant recognition. His professional soundtrack combines the visual elements into a harmonious whole and underlines the emotional component of the commercial through decades of connection to soccer culture.
4. visual effects and post-production
We seamlessly integrated 2D and 3D elements into the real footage to impressively depict the dynamics of the action. Dynamic transitions between game scenes and fence-building moments create a rhythmic flow that emphasizes the parallels between the two activities. High-quality color grading gives the commercial a cinematic look that visually underlines the professionalism of both the footballers and the craftsmen.
The result
The resulting commercial makes the partnership between Zaun-Idee and 1. FC Kaiserslautern tangible and memorable. It shows how two seemingly different worlds - sport and craftsmanship - are connected through professionalism. The humorous storytelling makes technical services accessible and creates a connection at eye level. Authentic emotions create a strong brand perception that goes far beyond the commercial aspect.
By combining sporting passion with precision craftsmanship, the film reaches both soccer fans and potential customers and communicates the core message in a way that will be remembered.
Are you interested?
If you want to take your company to the next level with creative visualizations, compelling storytelling and professional implementation - contact us. We look forward to bringing your ideas to life.
Our portfolio includes:
Animation
If a picture is worth a thousand words - how good are animations? We bring movement to your projects. Whether creative commercials, explanatory motion graphics, optimized social media content or impressive 3D animations - we create moving images that inspire your customers and their target groups.
Product
Have you developed a stunning campaign for your client's new product launch and all that's missing are really crisp visuals? We render products photorealistically, super-detailed and based on sketches and samples long before they even exist.
Interactive Web
The digital world demands interactive experiences. We develop tailor-made web applications, browser-based games and UX-optimized configurators that enrich campaigns and captivate users - in combination with 3D, they become real fireworks in the user's browser.
Technical
When it comes to visualizing complex technical details in an understandable way, we are at your side. Our precise technical renderings make even sophisticated content accessible and help you to convince customers with clarity.
Architecture
Are you looking for ways to present architectural projects even more impressively? With our photorealistic visualizations, we give your designs depth and emotion. We help you to inspire customers with images that go far beyond traditional drawings.
VR & AR
Do you want to offer your customers immersive augmented and virtual reality experiences? We are your partner for augmented reality projects on platforms such as Oculus and Apple Vision Pro. Together we will expand your service portfolio and implement visionary ideas.