In the world of computer-aided manufacturing, communicating technical advantages can quickly become abstract. For EXAPT Systemtechnik, we have created a series of animated films that do exactly the opposite: they make complex software functions tangible, understandable and visually impressive.
The challenge
EXAPT Systemtechnik, a pioneer in the CAM sector since 1967, needed a visual language to communicate the special advantages of its software solutions in a convincing way - in particular:
- Intelligent tool management
- Closed information loops
- Efficient change programming
The focus was on visualizing technical processes in such a way that they are immediately understandable for both experts and decision-makers without in-depth technical knowledge.
Our solution
We have developed a holistic visual approach that shows the abstract software functions in a concrete, realistic context:
1. virtual production hall
As the digital centerpiece, we have developed a detailed virtual production hall that serves as the visual basis for all animations. This digital environment:
- Depicts all the essential principles of a real production hall
- Allows a wide variety of manufacturing processes to be visualized
- Creates a recognizable visual framework for the entire film series
As the digital centerpiece, we have developed a detailed virtual production hall that serves as the visual basis for all animations. This digital environment:
- Depicts all the essential principles of a real production hall
- Allows a wide variety of manufacturing processes to be visualized
- Creates a recognizable visual framework for the entire film series
2. strong conceptual storyboards
In order to translate complex technical processes into comprehensible visual narratives, we developed detailed storyboards. These formed the basis for animations that:
- Translating technical advantages into storylines
- Present the user journey through the software in an understandable way
- Demonstrating the concrete added value of EXAPT solutions in everyday production
In order to translate complex technical processes into comprehensible visual narratives, we developed detailed storyboards. These formed the basis for animations that:
- Translating technical advantages into storylines
- Present the user journey through the software in an understandable way
- Demonstrating the concrete added value of EXAPT solutions in everyday production
3. innovative interface visualization
The modern interface designs developed by our UX/UI team are a particular visual highlight:
- Clear, modern user interfaces visualize the software functionalities
- Realized in 3D glass optics, they float as holographic elements above the production hall
- They combine the digital with the physical level of production in an innovative way
The modern interface designs developed by our UX/UI team are a particular visual highlight:
- Clear, modern user interfaces visualize the software functionalities
- Realized in 3D glass optics, they float as holographic elements above the production hall
- They combine the digital with the physical level of production in an innovative way
4. vivid scenarios through animation
We have combined various 3D animation techniques to impressively illustrate the dynamics of the processes:
- Character animations show the human actors in the production process
- Detailed machine animations illustrate the production steps
- Dynamic particle animations visualize the data flow in the closed information cycle
We have combined various animation techniques to impressively illustrate the dynamics of the processes:
- Character animations show the human actors in the production process
- Detailed machine animations illustrate the production steps
- Dynamic particle effects visualize the data flow in the closed information loop
The result
The resulting animated films make the advantages of EXAPT software tangible and memorable. They show:
- How intelligent tool management optimizes the production process
- How closed information loops ensure efficiency and consistency
- How time and resources can be saved during change programming
By combining technical precision with visual power, the films reach both technicians and decision-makers and communicate the key messages in a way that will be remembered.
Are you interested?
If your complex processes, products or services also require a convincing visual representation - get in touch with us. We look forward to bringing your ideas to life.
Our portfolio includes:
Animation
If a picture is worth a thousand words - how good are animations? We bring movement to your projects. Whether creative commercials, explanatory motion graphics, optimized social media content or impressive 3D animations - we create moving images that inspire your customers and their target groups.
Product
Have you developed a stunning campaign for your client's new product launch and all that's missing are really crisp visuals? We render products photorealistically, super-detailed and based on sketches and samples long before they even exist.
Interactive Web
The digital world demands interactive experiences. We develop tailor-made web applications, browser-based games and UX-optimized configurators that enrich campaigns and captivate users - in combination with 3D, they become real fireworks in the user's browser.
Technical
When it comes to visualizing complex technical details in an understandable way, we are at your side. Our precise technical renderings make even sophisticated content accessible and help you to convince customers with clarity.
Architecture
Are you looking for ways to present architectural projects even more impressively? With our photorealistic visualizations, we give your designs depth and emotion. We help you to inspire customers with images that go far beyond traditional drawings.
VR & AR
Do you want to offer your customers immersive augmented and virtual reality experiences? We are your partner for augmented reality projects on platforms such as Oculus and Apple Vision Pro. Together we will expand your service portfolio and implement visionary ideas.